Visual identity, service & product design for Frank Students.
Frank exist to make life better for students. The new visual identity is based on a path shape that symbolize student life. Through the brand, services and motions we let the path shape the identity.
The identity reflect a dynamic and playful core ready to expand together with the brand and services.
- What: Visual Identity, Service Design, Product Design, Art Direction
- Research: Interviews, UX testing, Benchmarking
- Methods: Wireframes, Interactive Prototyping, Usability test, Gradual implementation
- When: 2016 - 2017
- Client: Frank