Visual identity, service & product design for Frank Students.
Frank exist to make life better for students. The new visual identity is based on a path shape that symbolize student life. Through the brand, services and motions we let the path shape the identity.
The identity reflect a dynamic and playful core ready to expand together with the brand and services.
Frank services include Frank App and Frank Web App. Under the hood they are both very complex where the UI is clear and logical, still with a playful approach.
- What: Visual Identity, Service Design, Product Design, Art Direction, Software Development Design Lead, Service Strategy, Frontend development
- Research: Interviews, UX testing, Benchmarking
- Methods: Wireframes, Interactive Prototyping, Usability test, Gradual implementation
- When: 2016 -
- Client: Frank